Distinctive flexible formats
Premium stand-up, flat-bottom, shaped and refill pouches developed around the way your product is used.
Aveda Labs — Packaging Division
Packaging
with presence.
Premium flexible packaging for brands that know every detail carries meaning. From design support through product-ready artwork, built for growing ranges and recurring production from 1,000 units monthly.
Design supportProduct-ready artworkBarcode / QR-ready layouts
Made for brands with a point of view
Considered in every dimension.
We bring tactile material direction, packaging design support and scalable production together. The result is packaging that does not simply contain a product—it signals the level of care behind it.
Design to product-ready artwork
We assist with design, then finalise your pack into production-ready artwork with information panels, barcode and QR placement.
Range-ready production
Design support, barcode-ready artwork and controlled production for every variant in a growing range.
Proof in production
Show the product.
Build the proof.
The GlowVita retail-ready product reference is live now. The remaining production stories are intentionally held as curated placeholders while we select the next set of films.
Live video reference
01 / 07
Finished product capability
GlowVita — retail-ready product
A live reference showing a premium stand-up supplement pouch taken through finished packaging, filling, packing and retail-ready presentation.
GlowVita demonstrates how Aveda Packaging can bring a product from packaging direction through finished presentation. Final material structure, filling, packing, retail display and production timing are confirmed against your specification and written quotation.
Material study / 01
The tactile advantage
A finish worth picking up.
The material experience begins before your customer opens the pack. We help you compose texture, sheen and decorative detail—then combine finishes so the result looks unmistakably premium in the hand and on shelf.
Soft-touch & velvet matte
A low-glare, tactile surface that makes a pack feel composed the moment it is picked up.
Recommended for
BeautySupplementsPremium retail
Finish cost impact
ModerateRelative to standard print; coverage and material construction affect the final quote.
Glossy-on-matte contrast
Gloss detail placed over a matte ground for controlled contrast, hierarchy and shelf-level movement.
Recommended for
BeautyFoodPremium retail
Finish cost impact
ModerateRelative to standard print; exact gloss coverage and finish mapping affect the final quote.
Holographic / laser film
A reflective laser-film effect that introduces light play without losing the structure of the pack design.
Recommended for
BeautySupplementsPremium retail
Finish cost impact
Moderate–highRelative to standard print; film area, construction and quantity affect the final quote.
Metallic ink
Metallic ink highlights selected logos, typography and linework without requiring a full foil treatment.
Recommended for
FoodSupplementsPremium retail
Finish cost impact
ModerateRelative to standard print; ink coverage, artwork and quantity affect the final quote.
Metallic and foil effects
Reflective metallic and foil direction for an elevated visual signal at key touchpoints of the pack.
Recommended for
BeautySupplementsPremium retail
Finish cost impact
HighRelative to standard print; foil placement, coverage and SKU count affect the final quote.
Custom finish combinations
Layer matte, gloss, metallic and laser elements into a finish system that is unmistakably your own.
Recommended for
BeautyFoodPremium retail
Finish cost impact
Specification dependentQuoted against the complete finish map, material structure, artwork and production quantity.
Format studies
Refill. Reveal.
Repeat.
A product can invite a second look before it is even opened. We develop spouted refill packs and transparent centre windows that make your product functionally smarter and visually impossible to ignore.
01 / Refill system
Spouted pouches
Corner-spout formats for liquids, concentrates and a refill experience worth keeping on display.
02 / Product reveal
Transparent windows
Clear centre windows that turn texture, colour and product quality into shelf-level proof.
Creative-to-production support
Bring us an early idea, a finished concept, or a growing range. We assist with the design and finalise it into product-ready artwork—including dieline alignment, required information panels, barcode and QR placement, and printer-ready files.
Packaging is your brand’s first physical conversation.
Make the first impression feel inevitable.
From direction to delivery
A better way to scale a range.
01
Define
We map your range, product needs, material direction and recurring monthly requirements.
02
Refine
Artwork, barcode-ready layouts, finishes and pouch structure are resolved as one considered system.
03
Produce
Your premium packaging is produced for reliable, repeatable quality as your range scales.
One visual language.
Every format.
A unified packaging system can move confidently from stand-up and flat-bottom pouches to refills, transparent windows and single-serve sachets—without losing the signature of the brand.
A packaging system in motion
Every format gets its own moment.
Build a distinctive pack family, then apply that same design intelligence to the front, back, refill and reveal moments customers actually see.
01Front + back
02Material language
03Refill system
04Product reveal
Original format library
The proof is in the possibility.
Explore fifteen original packaging directions across flat-bottom, stand-up, product-reveal and specialist formats. Each concept is a starting point for a pack built around your product, finish and production brief.
Turn a direction into a brief
01Flat-bottom
Aveda Packaging concept
NIGHT SHIFT
Valve + zipper / flat-bottom coffee pouch
02Flat-bottom
Aveda Packaging concept
EMBER
Embossed + spot-matte / cacao pouch
03Flat-bottom
Aveda Packaging concept
PULSE
3D UV / performance blend pouch
04Flat-bottom
Aveda Packaging concept
STILL
Soft-touch / coffee pouch
05Flat-bottom
Aveda Packaging concept
ORBIT
Frosted recyclable-look / coffee pouch
06Stand-up & windows
Aveda Packaging concept
HARVEST
Large centre window / granola pouch
07Stand-up & windows
Aveda Packaging concept
FORAGE
Curved side-reveal window / snack pouch
08Stand-up & windows
Aveda Packaging concept
AFT
Clear lower-panel / coffee pouch
09Stand-up & windows
Aveda Packaging concept
LIFT
Classic doypack / collagen pouch
10Stand-up & windows
Aveda Packaging concept
ROOT
Kraft-look stand-up / muesli pouch
11Specialist formats
Aveda Packaging concept
DAYBREAK
Side-gusset + tin tie / coffee pouch
12Specialist formats
Aveda Packaging concept
VANTA
Flat sample / face-mask pouch
13Specialist formats
Aveda Packaging concept
BREW
Drip-filter outer pouch / coffee
14Specialist formats
Aveda Packaging concept
VOLT
Stick-pack sachets / electrolytes
15Specialist formats
Aveda Packaging concept
MIRA
Spouted refill / daily wash pouch
Start with the format
Choose what your product needs to become.
Select a starting format and we will carry it into your packaging brief. Not sure yet? Choose the closest option—our team will help determine the right construction, finish and artwork approach.
Compare the construction
Choose the pack that works as hard as the product.
Barrier performance is specified around the actual product, fill process and shelf-life requirement. This is the practical starting point for comparing format fit before we develop the final structure.
| Format | Barrier / shelf-life direction | Refill suitability | Transparent-window availability |
|---|---|---|---|
| Stand-up pouch | High barrier, spec-dependent | Not intended for refills | Optional reveal window |
| Spouted refill pouch | High barrier, spec-dependent | Excellent for liquids & concentrates | Optional side or centre window |
| Transparent centre window | Configured around product needs | Best for dry goods | Integrated centre reveal |
| Single-serve sachet | High barrier, spec-dependent | Single-use format | Optional small reveal |
| Flat-bottom pouch | High barrier, spec-dependent | Not intended for refills | Optional panel or strip |
Before sending your artwork
Download the product-ready checklist for every pack detail, code and file.
The packaging constraint
Do not let your supplier decide how ambitious your brand can be.
A premium product should not be held back by a 15,000-unit commitment, an entry price that strips away margin, or a basic pouch that does not match the brand. Aveda Packaging is built to remove those constraints—then turn the pack into an advantage.
Designed for premium brands planning recurring production from 1,000 units monthly, with the flexibility to scale as the range grows.
| South African packaging pain point | Typical high-MOQ sourcing experience | The Aveda Packaging advantage |
|---|---|---|
| MOQ pressure | 15,000–25,000+ units can force a brand to over-order before a range is proven. | Projects can start from 1,000 units, so a premium range can move without a 15,000-unit gamble. |
| Entry unit price | Small runs can be quoted as high as R22 per unit, putting margin under pressure before launch. | Pricing can start from as little as R12 per unit, with stronger unit economics as quantities grow. |
| Finish limitation | A basic pouch may be the only practical option when minimums, set-up cost or stock material drive the brief. | Choose matte, gloss, metallic or considered combinations that feel consistent with a premium brand. |
| Artwork hand-offs | Design, information panels, barcode placement and printer files can become separate jobs with costly rework between them. | We assist with design and finalise product-ready artwork, including information panels, barcode and QR placement. |
| Scaling the range | More SKUs can mean more inventory risk, more inconsistent print decisions and another sourcing cycle. | A considered visual system carries across formats and variants, while higher volumes can reduce the unit price. |
| Lead-time clarity | A vague production plan can delay a launch after artwork is already complete. | A defined specification lets us quote the pack, production path and proposed lead time together. |
Illustrative commercial comparison only. Minimum order quantity, per-unit price and lead time vary by pouch format, dimensions, material structure, finish, number of SKUs, artwork readiness and order quantity. Final values are confirmed in a written quotation.
Price your packaging briefStart a conversation
Your next range,
made tangible.
Tell us where your brand is heading. We work with premium businesses planning recurring production from 1,000 units per month.
MOQ from 1,000 units
Barcode-ready artwork and production support are considered within your complete packaging system.